Schlagwort-Archive: Binoculars Building

Frank O. Gehry , Binoculars Building, 2001, 340 Main Street, Venice, Los Angeles

Binoculars Building, photo by the author

On our Frank Gehry day, right after going to the private Gehry Residence, we luckily got to see the iconic Binoculars Building with two adjacent buildings, that are used as office space on each side. The building is located in the Venice neighbourhood of Los Angeles. It is a building that you cannot overlook when you are driving by it. On that day, we were the only tourists to take a closer look at the building while other people casually were walking by. After we had parked on the side of the road across the street we took the chance to observe the exterior of this building to take pictures. From the other side of the street it was a lot easier to take picturesshoot of the whole complex.

Binoculars Building, photo by the author

The centerpiece is the entrance with a pair of matte black binoculars which is symmetrical compared to the other parts of this building since we are not used to see something that we use daily in this size. In my opinion it is not easy to guess that there is a parking lot behind the entrance from afar. It is a creative entrance that looks surreal in person as well as in pictures. The shape and size of this building, makes it an eyecatcher that you can instantly recognize.

Binoculars Building, photo by the author

On the right side of the binoculars is a brown and green building which is asymetrical. It doesn’t have any similarities to the other buildings. To me it looks like something it is randomly built together, which is not really done yet. Most of the beams look disarranged which make these look like branches of a tree but at the same time like antique columns which give support or serve decorative purposes. The building that we are seeing in these pictures, make it seem like it is reddish brown and green. Since the paint of this building looks like it is not evenly distributed, it gives the building something natural. As I got closer to the right part of the building, I noticed that the reason for it is assumedly corten steel or rust, which spread and gave it a green colour.

Binoculars Building, photo by the author

Whereas on the left side I would confirm that the white building does look like a ship or even yacht. It is slightly curved and the first storey only has long cabin like reflecting window panes. The other stories have balconies that are also similar to those of ships and yachts.

Binoculars Building, photo by the author

Behind the binoculars we can see a brick wall which is not as noticeable on the pictures, which I found in the internet before our trip. This is probably an office, music room or lounge. It is possible to look through the windows as you are nearing the gigantic Binoculars. Unfortunately we didn’t get the chance to enter the building.

Binoculars Building, photo by the author

Lien Liane Nguyen

Frank O. Gehry , Binoculars Building, 2001, 340 Main Street, Venice, Los Angeles

Located in the Venice neighboorhood of Los Angeles, is the Binoculars Building which is a commercial office building.

Binoculars Building
By YaGeek (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
https://upload.wikimedia.org/wikipedia/commons/7/70/Binoculars_Building.jpg
It was designed by Frank O. Gehry a Canadian-born American architect who is residing in Los Angeles, in collaboration with his longtime friends Claes Oldenburg and his wife Coosje van Bruggen. The couple who Gehry collaborated with are famous for their large-scale projects in which they turn everyday objects in huge sculptures. They first made a small model for an academic project in Italy in the form of binoculars but it was built in Gehry’s office instead.

This building was constructed in 1991 until 2001 for the advertising agency Chiat/Day as one of its headquarters and was originally called the Chiat/Day Building.

Materials such as steel, concrete and cement plaster and gypsum plaster in the inside were used for this building.

The black standing pair of binoculars are only one part of a three-part complex of buildings. Gehry designed two different buildings for this project, one is boat-like and the other one is tree-like. We can see that the building on the left side does look like a piece of a white colored yacht with long cabin windows. The building on the right gives the appearance of trees because of the brown color and branches like roof pillars.

Since you can’t gain inside access to the building without having connections, you can still see how this kind of architecture is definitely an eye-catcher. The massive binoculars which are normally considered as an everyday object ties the complex together as a third structure. It turns into an unique and spectacular work space, which functions as pedestrian entrance and car gate as we can already see in videos which are posted online. You can drive through the center of the binoculars in order to get into an underground parking garage.

Today TBWA\Chiat\Day moved out of this building and the public relations group “Ketchum Inc.“ was renting a part of this building. Nowadays this place is more known for its current tenant, as one of many Google buildings.

Lien Liane Nguyen