Schlagwort-Archive: Gehry

Frank O. Gehry , Binoculars Building, 2001, 340 Main Street, Venice, Los Angeles

Binoculars Building, photo by the author

On our Frank Gehry day, right after going to the private Gehry Residence, we luckily got to see the iconic Binoculars Building with two adjacent buildings, that are used as office space on each side. The building is located in the Venice neighbourhood of Los Angeles. It is a building that you cannot overlook when you are driving by it. On that day, we were the only tourists to take a closer look at the building while other people casually were walking by. After we had parked on the side of the road across the street we took the chance to observe the exterior of this building to take pictures. From the other side of the street it was a lot easier to take picturesshoot of the whole complex.

Binoculars Building, photo by the author

The centerpiece is the entrance with a pair of matte black binoculars which is symmetrical compared to the other parts of this building since we are not used to see something that we use daily in this size. In my opinion it is not easy to guess that there is a parking lot behind the entrance from afar. It is a creative entrance that looks surreal in person as well as in pictures. The shape and size of this building, makes it an eyecatcher that you can instantly recognize.

Binoculars Building, photo by the author

On the right side of the binoculars is a brown and green building which is asymetrical. It doesn’t have any similarities to the other buildings. To me it looks like something it is randomly built together, which is not really done yet. Most of the beams look disarranged which make these look like branches of a tree but at the same time like antique columns which give support or serve decorative purposes. The building that we are seeing in these pictures, make it seem like it is reddish brown and green. Since the paint of this building looks like it is not evenly distributed, it gives the building something natural. As I got closer to the right part of the building, I noticed that the reason for it is assumedly corten steel or rust, which spread and gave it a green colour.

Binoculars Building, photo by the author

Whereas on the left side I would confirm that the white building does look like a ship or even yacht. It is slightly curved and the first storey only has long cabin like reflecting window panes. The other stories have balconies that are also similar to those of ships and yachts.

Binoculars Building, photo by the author

Behind the binoculars we can see a brick wall which is not as noticeable on the pictures, which I found in the internet before our trip. This is probably an office, music room or lounge. It is possible to look through the windows as you are nearing the gigantic Binoculars. Unfortunately we didn’t get the chance to enter the building.

Binoculars Building, photo by the author

Lien Liane Nguyen

Frank O. Gehry , Binoculars Building, 2001, 340 Main Street, Venice, Los Angeles

Located in the Venice neighboorhood of Los Angeles, is the Binoculars Building which is a commercial office building.

Binoculars Building
By YaGeek (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
https://upload.wikimedia.org/wikipedia/commons/7/70/Binoculars_Building.jpg
It was designed by Frank O. Gehry a Canadian-born American architect who is residing in Los Angeles, in collaboration with his longtime friends Claes Oldenburg and his wife Coosje van Bruggen. The couple who Gehry collaborated with are famous for their large-scale projects in which they turn everyday objects in huge sculptures. They first made a small model for an academic project in Italy in the form of binoculars but it was built in Gehry’s office instead.

This building was constructed in 1991 until 2001 for the advertising agency Chiat/Day as one of its headquarters and was originally called the Chiat/Day Building.

Materials such as steel, concrete and cement plaster and gypsum plaster in the inside were used for this building.

The black standing pair of binoculars are only one part of a three-part complex of buildings. Gehry designed two different buildings for this project, one is boat-like and the other one is tree-like. We can see that the building on the left side does look like a piece of a white colored yacht with long cabin windows. The building on the right gives the appearance of trees because of the brown color and branches like roof pillars.

Since you can’t gain inside access to the building without having connections, you can still see how this kind of architecture is definitely an eye-catcher. The massive binoculars which are normally considered as an everyday object ties the complex together as a third structure. It turns into an unique and spectacular work space, which functions as pedestrian entrance and car gate as we can already see in videos which are posted online. You can drive through the center of the binoculars in order to get into an underground parking garage.

Today TBWA\Chiat\Day moved out of this building and the public relations group “Ketchum Inc.“ was renting a part of this building. Nowadays this place is more known for its current tenant, as one of many Google buildings.

Lien Liane Nguyen

Expectations

Expectations

Between mountain ranges and the Pacific beaches, Los Angeles is embedded in a sort of paradisiac garden. A place where the earth is soaked with creativity and the minds can bloom. Where ideas can rise, and become something more than just illusions . The finish line of the western, modern final frontier seems to be the essence of civilizing development . All the cultural accomplishments of mankind are represented here and it could come to your mind that there is no further level to be reached. That there is only one step for us to take before bringing our science fiction fantasies to earth and space . But we must overcome ourselves to reach it. It’s an escape for those who seek for a new kind of freedom and a room to let their spirit fulfil itself, some might say . This all sounds too much for one place to be real and we are willing to proof these words right or wrong.

We, students of the art historian faculty at the Goethe University in Frankfurt am Main, have dedicated ourselves to this place of desire in the past semester. We searched for the trails of modernist architecture at the shores of the pacific and the slopes of the foothills. Our ledgers were architectural masterminds like Richard Neutra, Rudolf Schindler, John Lautner and Frank Gehry. During our studies one main statement was frequently repeated by many architects: Los Angeles is an ugly place.[1]  And it seems to be true when also Reyner Banham describes the metropolis as dictated by the automobile and divided by its freeways.[2] But this statement doesn’t really fit in our idea of Los Angeles. The place of palms, beaches, beautiful, creative and rich people. So, for us there is still the question, if we could picture us the city correctly, when we are only looking on singular buildings – as those in Julius Schulman’s photographs . Do we require the aspects of mobility, reality and three-dimensionality, to understand the city of angels completely?

There is only one way to get some satisfying answers: boarding a plane.

So, we will follow the example of two European exiles and leave our continent: Richard Neutra and Rudolph Schindler, two Austrian architects, were attracted to the United States from hearsay of a place where they could fulfil their architectural dreams. As their new mentor, they had chosen Frank Lloyd Wright.[3] After stops in New York and Chicago, where they first met their idol, they found Los Angeles as their place to be . There they laid the fundament for modern architecture and following generations of architects. John Lautner and others followed and conquered the foothills by planting extraordinary structures, opening new sights on difficult sites.[4] But modernism seemed to be just a privilege for upper classes. Till the Case Study House Program was announced and tried to find forms which could be replicated for everyone.[5] While the program stuck in theory, some architects took on practical, often in suburbs or new settlements: William Krisel for example experimented in big scales, in the desert town of Palm Springs, to bring modernism to the masses. Another approach for modern architecture in everyone’s everyday life is, to build  in a modernist way not only in the housing sector. Franklin D. Israel and Frank Gehry tried to think factories and cultural institutions modern. They were not the first, but especially Gehry managed to put this commercial architecture to a new level.

Like Banham we will drive on the freeways through architectural space and time. Neutra and Schindler are the starting point, followed by John Lautner. We will search for the starting point of modernism  for the people in the Case Study House Program and practical approaches by William Krisel. Franklin D. Israel and Frank Gehry then will be the finish line for our excursion, but not for modern architecture in Los Angeles

[1] Olsberg, Nicholas, Between Earth and Heaven, 2008, p. 18.; James Steele and Franklin D. Israel, Interviews, 1994, p. 13.

[2] Banham, Reyner: The Architecture of Four Ecologies, 2001.

[3] Hines, Thomas S., California Calls You, 2010, p. 273.

[4] Campbell Lange, Barbara Ann: Lautner, 2005, pp. 19.

[5] Announcement, The Case Study House Program, Arts and Architecture, January 1945, p. 37-38.